We are confident that our recommendations will result in a fully defined and unified brand that will help educate users and promote your organization.
Basic Guidelines for Creating Content
While the following points will guide you in the proper direction, it is important to note a few general principles that are key to making a successful website:
- Content must be compelling, easily skimable, and to the point.
- If users do not find what they want, they will leave.
- While off-page SEO is important, content creation is equally important to SEO. Google now “crawls” your whole site and keeps track of all the relevant content. Sites that have the best content will show up higher in the search results.